UNIFY & STRENGTHEN

Chabad On Campus International is a Jewish organization that caters to students across 260+ campuses worldwide. Each on-campus Chabad House provides a warm community, rich experiences, impactful programs, and spiritual teachings to help individuals reach the best possible futures for themselves and the broader community.

GO BEYOND

"Go beyond" quickly became our rallying cry and brand opportunity. The many meanings of the word "beyond" had a powerful resonance with the philosophy that is Chabad, encouraged students to go beyond their present to achieve their best futures. It also alluded to the unknown, Jewish mysticism, and debunking popular misconceptions of the community. 

The opening and closing of the Torah became the inspiration for the visual system. 

UNIFY & STRENGTHEN

Chabad On Campus International is a Jewish organization that caters to students across 260+ campuses worldwide. Each on-campus Chabad House provides a warm community, rich experiences, impactful programs, and spiritual teachings to help individuals reach the best possible futures for themselves and the broader community.

GO BEYOND

"Go beyond" quickly became our rallying cry and brand opportunity. The many meanings of the word "beyond" had a powerful resonance with the philosophy that is Chabad, encouraged students to go beyond their present to achieve their best futures. It also alluded to the unknown, Jewish mysticism, and debunking popular misconceptions of the community. 

The opening and closing of the Torah became the inspiration for the visual system. 

UNIFY & STRENGTHEN

Chabad On Campus International is a Jewish organization that caters to students across 260+ campuses worldwide. Each on-campus Chabad House provides a warm community, rich experiences, impactful programs, and spiritual teachings to help individuals reach the best possible futures for themselves and the broader community.

GO BEYOND

"Go beyond" quickly became our rallying cry and brand opportunity. The many meanings of the word "beyond" had a powerful resonance with the philosophy that is Chabad, encouraged students to go beyond their present to achieve their best futures. It also alluded to the unknown, Jewish mysticism, and debunking popular misconceptions of the community. 

The opening and closing of the Torah became the inspiration for the visual system. 

UNIFY & STRENGTHEN

Chabad On Campus International is a Jewish organization that caters to students across 260+ campuses worldwide. Each on-campus Chabad House provides a warm community, rich experiences, impactful programs, and spiritual teachings to help individuals reach the best possible futures for themselves and the broader community.

GO BEYOND

"Go beyond" quickly became our rallying cry and brand opportunity. The many meanings of the word "beyond" had a powerful resonance with the philosophy that is Chabad, encouraged students to go beyond their present to achieve their best futures. It also alluded to the unknown, Jewish mysticism, and debunking popular misconceptions of the community. 

The opening and closing of the Torah became the inspiration for the visual system. 

UNIFY & STRENGTHEN

Chabad On Campus International is a Jewish organization that caters to students across 260+ campuses worldwide. Each on-campus Chabad House provides a warm community, rich experiences, impactful programs, and spiritual teachings to help individuals reach the best possible futures for themselves and the broader community.

GO BEYOND

"Go beyond" quickly became our rallying cry and brand opportunity. The many meanings of the word "beyond" had a powerful resonance with the philosophy that is Chabad, encouraged students to go beyond their present to achieve their best futures. It also alluded to the unknown, Jewish mysticism, and debunking popular misconceptions of the community. 

The opening and closing of the Torah became the inspiration for the visual system.